The Rolls Advantage

Rolls Batteries, the number one choice for over forty years of the professional seamen who ply the North Atlantic are now available to the tournament and recreational fisherman.

These are not relabeled automotive quality batteries. They are designed and constructed to meet rigid industrial standards. Extra thick plates, special high-density active material, strong lead-antimony alloy grids encapsulated in fiberglass and micro-porous polyethylene envelopes reduce material shedding from the plate. Positive plate design and construction are the #1 limiting factor in battery life. Deep discharging and recharging causes the active material to loosen and fall from the plates shorting out the cell. Roll's exclusive design contains the shed material in the envelope eliminating cell shorting. This design eliminates the a "mud space" at the bottom, allowing the plates to be solidly positioned on the bottom of the case not just hung from the top for more mechanical stability during those pounding tournament runs and, increasing the liquid reserve at the top extending the time interval for watering.

• Longest trolling motor run time: Actual on the water tests shows rolls provides 30-50% more run time. Highest voltage underload: battery voltage remains higher throughout the discharge cycle for better performance with today's high thrust trolling motors.

• Longest life: while many "trolling motor" batteries are really automotive batteries with rope handles and a fancy label,Rolls are true deep cycle batteries hand made and custom built from the bottom up for maximum performance and longevity. As reported in bass & walleye boats magazine,, rolls has the longest warranty in the battery industry seven-year warranty: two-year unconditional replacement and an additional five-year prorate.

• Affordability: Compare the cost. Sure, they initially cost more than other "deep cycle" or "trolling motor" batteries but their extended life and superior cycling service make them the least expensive in the long run. For example, you can buy other batteries for 75.00. If you have to replace in two years, your annual cost is 37.50. Rolls group 27 -ht-90 costs $149.95 each based on the warranty period alone, the annual cost is less than $22.00, a saving of over $450.00 in seven years over the "less expensive" battery. Not to mention, the freedom from annoying failure and frequent replacement.